How to Get More Local Business: 5 Strategies to Drive More Customers to Your Business
Every business needs a steady stream of customers, even during difficult times. With digital technology and consumer behavior continuing to shift, businesses also need to adapt to modern marketing and advertising trends to survive and stay evergreen. How can you use different promotion channels to get your business in front of your target audience and drive more conversions?
We’re sharing five effective strategies on how to get more local business to help your business grow.
5 Ways to Get More Local Business
To get more local business, you have to get into local marketing, also known as neighborhood marketing or location-based marketing, which is using marketing strategies to target more customers from within a certain distance from your business.
1. Use Local SEO for Your Website
With “where to buy” and “near me” searches growing to a staggering 200% and with 97% of search engine users using this avenue to find a local business, focusing on local marketing strategies, particularly local SEO, can do wonders for your venture.
SEO, or search engine optimization, is about improving your website to rank higher on search engine results pages or SERPs. Local SEO operates on the same principle. However, its focus is on helping your site rank for keywords or search terms that are locally relevant.
2. List Your Business on Every Online Directory
Claim your listings on online directories like Yelp or Google My Business to improve your online presence and promote your business locally. Make sure that your business information on these listings is updated and accurate. By claiming your listing, you’re making it easier for potential customers to find your products or services for their specific needs.
3. Get More Reviews
Reviews can make or break a business, and having a significant amount of good and honest feedback from happy customers can make your business appear more trustworthy to potential customers. Encourage your satisfied customers to leave a positive review on online directory listings, your social media channels, or your website. Furthermore, you also have to engage with your audience and respond to their reviews. Be sincere and try to come up with personalized responses.
4. Run Google Local Ads
Local SEO can get you the results you want but it can take some time before you start seeing results. If you have the budget, opt to run Google’s Local Ads. This enhances your visibility by placing your business on top of Google search results.
5. Leverage the Power of Social Media
Social media is a powerful tool that you can use to your advantage. In fact, it’s one of the best ways to connect with a local audience. To leverage social media for your local business, you can use several localization options, such as using locally-relevant hashtags or tagging the location of your business in your posts.
6. Get More Customers with Ads Near Me
One of the best ways to get more customers is working with Ads Near Me. It’s a service that can help your business generate more leads and sales through Google Ads. By developing better ads that help your business thrive.