7 Strategies to Advance Your Google Ads Campaigns
Software as a service (SaaS) has become a competitive sector, with 17,000 SaaS businesses operating in the US and each company currently using an average of 130 SaaS programs. To stand out, brands need effective marketing.
Google Ads for SaaS Startups
To rank high on SERP, you must place a high bid and ensure the platform gives you a high-quality score for your keywords.
Beginners' Challenges in Running Google Ads
Setting up your account and bidding for keywords are among the top challenges in Google Ads campaign creation.
You must know the most appropriate keywords to make your Google Ad bids work. You may also need tools like SEMrush to analyze customer data and formulate your SaaS marketing strategy.
Top 7 Strategies
1. Test ad types and track results
Experiment with different Google ad formats and measure your performance.
2. Research your competition.
Compare your bids with your competitors’, so you can outperform them or change your bidding strategy.
3. Include ad extensions
These can be:
- Callouts ("Get a free quote now")
- Site links
- Call extensions
- Structured snippets (list of your products/services)
4. Name your negative keywords
In Google Ads, negative keywords prevent your ads from appearing in searches unrelated to your business.
5. Create effective landing pages
6. Check your customer's lifetime value (LTV)
Know where to invest your money by learning more about LTV.
7. Use remarketing lists for search ads
Engage non-converting visitors by including them in your remarketing list.
Guide for Google Ad Campaign Prep
1. Identify your campaign goal
CPM ads are advisable for greater brand awareness. Meanwhile, if you aim to bring direct traffic to your site for sales and ROI, target specific keywords through CPC ads or choose effective demo requests and form fills using CPA.
2. Determine your budget
With CPC, you only pay when people click on your ad. Meanwhile, with CPM, Google charges you per 1,000 impressions.
3. Pick keywords and create ad groups
4. Write a compelling copy
Be concise, use a natural language pattern, and include calls to action.
5. Track your performance
Use Google Analytics to determine which bidding strategies to retain and which keywords to bid on next.
Ensure That Your Ad Campaign Hits Your Targets
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