7 Strategies to Advance Your Google Ads Campaigns

Software as a service (SaaS) has become a competitive sector, with 17,000 SaaS businesses operating in the US and each company currently using an average of 130 SaaS programs. To stand out, brands need effective marketing.

Google Ads for SaaS Startups

One primary SaaS marketing strategy is PPC ad campaigns—where you pay per click or impression an ad makes. Google Ads dominates the market with a 56.1% share of the US ad revenue. 

To rank high on SERP, you must place a high bid and ensure the platform gives you a high-quality score for your keywords.  

Beginners' Challenges in Running Google Ads 

Setting up your account and bidding for keywords are among the top challenges in Google Ads campaign creation. 

You must know the most appropriate keywords to make your Google Ad bids work. You may also need tools like SEMrush to analyze customer data and formulate your SaaS marketing strategy. 

Top 7 Strategies 

1. Test ad types and track results

Experiment with different Google ad formats and measure your performance.

2. Research your competition.

Compare your bids with your competitors’, so you can outperform them or change your bidding strategy. 

3. Include ad extensions

These can be: 

  • Callouts ("Get a free quote now")
  • Site links 
  • Call extensions
  • Structured snippets (list of your products/services)

4. Name your negative keywords

In Google Ads, negative keywords prevent your ads from appearing in searches unrelated to your business.  

5. Create effective landing pages

Landing pages must sound credible and look easy to navigate. You only have 0.05 seconds to make an impression on internet searchers, according to PR.Business

6. Check your customer's lifetime value (LTV)

Know where to invest your money by learning more about LTV.

7. Use remarketing lists for search ads

Engage non-converting visitors by including them in your remarketing list.

Guide for Google Ad Campaign Prep

1. Identify your campaign goal


CPM ads are advisable for greater brand awareness. Meanwhile, if you aim to bring direct traffic to your site for sales and ROI, target specific keywords through CPC ads or choose effective demo requests and form fills using CPA. 

2. Determine your budget

With CPC, you only pay when people click on your ad. Meanwhile, with CPM, Google charges you per 1,000 impressions. 

3. Pick keywords and create ad groups

Thoroughly research your keywords. Afterward, organize ad groups according to your product, service, or website’s sections.

4. Write a compelling copy

Be concise, use a natural language pattern, and include calls to action.

5. Track your performance

Use Google Analytics to determine which bidding strategies to retain and which keywords to bid on next.

Ensure That Your Ad Campaign Hits Your Targets

Contact our team for expert Google Ads support. Ads Near Me provides guidance for solutions-centric Google Ads.

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