Software as a service (SaaS) has become a competitive sector, with 17,000 SaaS businesses operating in the US and each company currently using an average of 130 SaaS programs. To stand out, brands need effective marketing. G...

Allocating a budget for Google Ads can be a daunting task, especially if you’re new to the world of digital advertising and marketing. However, having an effective Google Ads budget strategy in place can help optimize your ad...

Google Ads are quickly becoming the go-to form of digital advertising for small businesses to generate leads. But are they worth the investment? Check out some of the advantages of using Google Ads to promote your business. Y...

Pay-per-click (PPC) marketing is a digital advertising method where you, the advertiser, pay a fee every time someone clicks on your ad. In PPC marketing, your ad will appear on search engine results pages (SERPs) when someone...

Pausing Google Ads campaigns is probably something most businesses have considered at some point. When you pause your ads, you can save money on advertising costs. But are you really better off pausing your Google Ads campaign...

Google Ads has driven the marketing landscape's recent transformation. Google advertising gets 63% more clicks than others. If you want to profit from Google's vast daily search volume and boost your bottom line, you need to s...

With most consumers going online for product information and purchases, running a PPC campaign is among the most effective ways to raise brand awareness, drive conversions, and increase revenue. However, running a campaign isn...

Google Ads has been around for over a decade, but only recently has it become competitive. To maximize conversion value, why is Google Ads a viable option? Let's take a look at five reasons why businesses should give Google A...

Today, advertising isn’t as easy as getting a good spot on the morning paper to have your business name and phone number printed. Nor is it as simple as grabbing a deal for a few seconds of ad time on prime time tv. With cons...

If you are running a business, you know how critical it is to optimize your Google Ads campaigns. But what are the best practices for doing so? And how can you be sure that your campaigns are truly effective? No question work...

The market for chiropractic treatments is increasingly competitive. To address this, chiropractic clinics must embrace digital marketing in their business growth plan. Digital marketing for chiropractors brings in potential cu...

The amount of traffic generated by an online business page is one factor that’s critical to the success of the business. Pay-per-click (PPC) advertising and search engine optimization (SEO) are two distinct types of marketing...

Google Ads is an effective advertising platform both for starting businesses and established enterprises. Google owns 92% of the global search market share, as all qualified searchers are online browsing on the search engine ...

In today’s highly digital and connected world, websites are one of the ways that businesses can reach out to customers. People today are turning online for their needs. That’s why websites can make or break a business. Here we...

Establishing a lucrative local auto repair business means you need to have a steady influx of customers. However, the market has gotten increasingly competitive. To attract customers, you'll need effective auto repair marketi...

As new fashion trends emerge, nail salons have sprung up in abundance. The challenge is that nail salon is in stiff competition with spas, beauty salons, and home nail services. This is a solid reason to invest in a great mark...

Every business needs a steady stream of customers, even during difficult times. With digital technology and consumer behavior continuing to shift, businesses also need to adapt to modern marketing and advertising trends to sur...

Pay-per-click or PPC is an established form of digital advertising that enables businesses to create targeted campaigns that can be closely monitored to ensure an optimum result.  Although PPC is an effective campaign method,...

Global digital ad spending is expected to surge to $571 billion by 2022. But most of that advertising spend is wasted. Google sees nearly 60% of ad impressions go unnoticed, and Proxima estimates that worldwide marketing waste...

Ad campaigns are no longer just an option for landscapers or landscaping companies, if they want to gain a competitive edge. While referrals and word-of-mouth advertising can still help you land work, more consumers than ever...

It's no secret that in order to be successful in business, you need a more comprehensive strategy that can help you reach your short-term and long-term objectives. While there are many different ways to do this, one of the mo...

Promoting your carpet cleaning company online can be a challenge, especially if you don’t have a marketing plan that can bring your brand closer to consumers. As a marketing specialist or an owner of a carpet cleaning business...

Competition can be tough in the roofing industry with over 109,300 contractors operating across the United States. As roofers struggle with various challenges from labor shortage to the rising cost of materials, how does digita...

Every home requires a plumber at some point. Whether it’s fixing a problematic toilet or a clogged drain, a good plumbing service is an important part of any homeowner’s life.   But if you’re struggling to generate business as ...

Real estate agents now have more avenues to market real estate than ever before, but not all agents actually know how to advertise as a real estate agent.  The digital environment offers plenty of perks, but with a few downside...

The electrical industry is a thriving market with over a million electricians employed in the US as of 2021. Between 2016 and 2021, employment rates within the industry increased to an average of 2.7% annually, making it the 36...

It can be hard for any one brand to stand out considering how saturated the digital space is. If your digital marketing strategy for your home services business doesn’t reach your intended audience well enough, you may be wasti...

To tap effectively into the local market, it’s crucial to ensure that your business is visible online. Google is one significant tool you can leverage to effectively promote your local business.   Here are ways you can use Goog...

Are you wondering why your website isn't getting the traffic you need? This may be because your website isn’t visible on the Internet. Here are the eight main reasons your website isn’t being found on Google. 1. Your website is...

What does it mean for a business to be credible online? For one, being trusted online means growth for your business. While you may already be a trusted brick-and-mortar establishment, it’s important for you to look into buildi...

The moving industry is highly competitive. As more companies spring up, getting noticed by your ideal customers becomes more difficult. To succeed as a moving company, you must have a steady flow of leads and a high conversion...