5 Strategies Plumbers Can Do to Generate Plumbing Leads
Every home requires a plumber at some point. Whether it’s fixing a problematic toilet or a clogged drain, a good plumbing service is an important part of any homeowner’s life.
But if you’re struggling to generate business as a plumber, or constantly ask yourself how to get more plumbing leads, it might be time to adopt a few smart strategies to guarantee that business leads will come knocking at the door.
With that said, here is how to get more plumbing leads for your business:
1. Create a Strong Online Presence
To generate more plumbing leads, you need a strong online presence. This means having a mobile-friendly, optimized website for potential leads to visit. They should see your contact information and list of services at the front page. Also, give them an option to reach out to you for questions, and make sure to reply within 24 hours.
It’s also crucial to secure your online profiles, including your social media handles. Homeowners, particularly, like to use Facebook. Social media also creates an avenue where you can interact with potential customers.
2. Use SEO Services to Market Your Plumbing Business
When customers search for keywords like “pipe leak repair” or “plumbers in Brooklyn”, you want your name and company to show up on the first page of the results. After all, 75% of searchers never move past this page.
Adding relevant SEO keywords to your website content, social media, or digital advertising is one way to keep generating more plumbing leads. However, if using SEO isn’t your cup of tea, consider hiring an SEO company to help with your SEO strategy. Doing so will boost your leads and grow your plumbing business faster.
3. Run Google Local Ads
Google Local Ads put you at the top of Google search which gives your business a layer of authenticity and reliability in the eyes of a potential customer.
When someone searches for a specific plumbing keyword and your business matches their criteria, Google will put your name and business on top of the search results, increasing your chances of being contacted for a job.
4. Place Your Business in Top Directories
When plumbers are trying to figure out how to generate plumbing leads, they often neglect to place their business in directories. However, listing your business in directories like Yelp, HomeAdvisor, or local hardware shops like Home Depot, raises your chances of getting business.
You can also join Facebook groups for realtors, insurance companies, electricians, and even construction companies, provided they have a referral program in place. Getting your plumbing business in front of as many people as possible should be a part of your growth strategy.
5. Ask for Customer Reviews
According to Oberlo, 79% of customers trust online customer reviews. As a plumber, make it a habit to ask customers for a review after every successful job. You can send an email follow-up or automate this process using an app.
You can then display the positive reviews on your website, social media, or feature them in direct marketing campaigns. A positive review will build trust in your company and lead to better business.