Pay-Per-Click Marketing: Why It’s Worth Looking Into + Its Pros and Cons
Pay-per-click (PPC) marketing is a digital advertising method where you, the advertiser, pay a fee every time someone clicks on your ad. In PPC marketing, your ad will appear on search engine results pages (SERPs) when someone searches for specific keywords, thus, helping websites or landing pages get targeted traffic. It can also be used to build brand awareness and drive sales. With pay-per-click advertising, you’re putting your brand in front of a target audience, allowing them to learn more about your business and what you have to offer.
Yes, you’ll be shelling out some money but, when done right, pay-per-click advertising can bring in significant returns through quality leads. The ads in pay-per-click advertising take on a variety of forms (images, text, or video) and can appear not only on search engines but also on social media platforms and other websites.
Thinking of starting your pay-per-click marketing campaign? Learn more about its advantages and drawbacks
The Pros of Pay-Per-Click Marketing
1. It’s Easily Accessible
Pay-per-click marketing is accessible, which means anyone can do it, even with a small budget. This is because it lets you set how much you’re willing to spend for a campaign.
2. The Results Are Immediate
It can take a long time before you begin to see results from being on the first page of the SERPs. With optimized pay-per-click advertising, you can get your business in front of your target audience within a few hours of launching your PPC marketing campaign, even if your website has low domain ratings.
3. You Can Deviate from SEO Rules
Even without following every SEO rule, PPC advertising puts your business at the top of SERPs because you’re paying for the placement. Now, this doesn’t mean that you’ll forgo SEO. Applying SEO to your website helps you bolster your marketing strategy, making it more likely for your site to appear on organic search results and rank higher on SERPS.
PPC Marketing Cons
4. PPC Is Susceptible to Fraud
Not all clicks come from legitimate prospects; some of them come from competitors. 11% of search ad clicks are considered fraudulent or invalid. PPC fraud is a costly challenge that can lead to loss of income and can affect approximately 20% of a business’s marketing budget.
5. It Can Get Costly Over Time
If you’re not monitoring and analyzing your PPC campaign regularly, you may run the risk of losing money. A common misconception is that PPC ads can run on autopilot. However, you need to proactively manage your PPC campaigns so you can better monitor your spending.
6. You Need to Be Proactive in Monthly Payments
When you stop paying for PPC campaigns, your visibility will drop. Effective pay-per-click management helps ensure that your campaigns are sustainable and that you remain on the top spot of SERPs.
Making Pay-Per-Click Marketing Work for Your Business
Start driving more sales with effective pay-per-click management. Ads Near Me lets you harness the power of Google Local Ads to fuel your business’s growth. Call us at 561-264-8869 so we can help you get started on crafting a winning pay-per-click marketing campaign.