Why Pay-Per-Click Is Important for Your Business
Pay-per-click or PPC is an established form of digital advertising that enables businesses to create targeted campaigns that can be closely monitored to ensure an optimum result.
Although PPC is an effective campaign method, it is common for business owners to wonder about the need and importance of incorporating PPC for digital business growth. Read on to find out more about PPC and why it’s vital for businesses to implement it.
What Is PPC?
If you are hesitant about incorporating PPC into your business strategy, know that it can be incredibly beneficial to your marketing efforts. Pay-per-click or PPC, as the name implies, is a model of online marketing that involves paying ad networks based on the number of clicks your ad generated.
You can run PPC ads on various platforms, including Google, Bing, YouTube, Twitter, and LinkedIn. Here's why you need PPC to stay ahead of competitors.
Benefits of PPC
It provides immediate and relevant results
While there are several marketing strategies you can use for your business, PPC produces the fastest results. Other growth methods like SEO rely heavily on organic traffic, which may take considerable time before you see significant results. On the other hand, PPC can start producing results as soon as your ads go live.
It increases revenue for your business
Another reason to use PPC is that it can easily generate revenue for your business. You can also use it to improve your social media KPIs, such as likes, shares, comments, or signups. According to Google, businesses gain $2 for every $1 spent on Google Ads.
PPC is a successful form of marketing
Since PPC campaigns allow you to target specific audiences, it is no surprise that PPC is one of the best forms of digital marketing. Paid ads can help you enhance your company’s brand awareness by around 80%. Additionally, more than 60% of online users said that they would click on a PPC ad if the ad was relevant to their search query.
You can control your ad budget
You can run PPC ads based on the budget you have. This makes pay-per-click ultimately more flexible than other digital advertising methods. This is also a reason why businesses of all sizes can incorporate PPC in their marketing strategies, from small businesses to larger enterprises.
Pay-per-click helps with your SEO efforts
There is an intersection between PPC and SEO, as the targeted audience is often the same. This is another reason why PPC is important for your business, as it helps you tweak your site content, thereby improving your SEO ranking.
PPC attracts ready-to-convert visitors
79% of businesses agree that PPC is the powerhouse of their marketing strategy. Pay-per-click is highly beneficial for businesses since visitors are more likely to convert, with PPC ads resulting in 1.5 times as many conversions as ads that are organic.