How to Optimize Google Ads to Stretch Your Budget
Allocating a budget for Google Ads can be a daunting task, especially if you’re new to the world of digital advertising and marketing. However, having an effective Google Ads budget strategy in place can help optimize your ads and maximize your reach so that you get the most out of your budget.
How to Optimize Google Ads Account on a Limited Budget
With a few simple optimizations, you can get more bang for your buck while drastically improving the performance of your Google Ads budget. We put together a breakdown of how to optimize Google Ads to slim down costs and pump up your ROI.
Get Rid of Distracting Vanity Metrics
Financial pressures may limit your PPC budget, so making every dollar count is key. Identify the metrics that will benefit your business most, and analyze them closely. Consider the metrics you can influence, such as cost per click (CPC) and keyword quality score. Enhancing your copy and optimizing your landing pages can also help you increase your click-through rate (CTR).
Create an “Impression to Conversion” (ITC) Column
Without tracking, Google Ads optimization can be tricky. Creating an "Impression to Conversion" column in your Google Ads account allows you to monitor your progress and optimize campaigns. It tracks how many impressions (views) are needed for a conversion to occur. Having this information gives you an idea of what's working and what isn't without disrupting your Google Ads budget.
Add precise keywords (And Pause Your Phrase Match)
Any successful digital advertising campaign begins with keywords. For Google Ads optimization, add more specific and targeted keywords. Your budget will be better managed when you target smaller and more specific keyword phrases. Also, consider pausing phrase match keywords as they tend to be too broad and are often associated with impressions that don't convert—potentially wasting precious ad dollars.
Use In-Market Segments in Google Analytics
Google Ads not spending budget? If you’re unsure who exactly is visiting your website, Google Analytics can help. Utilizing in-market segments allows you to easily identify the types of users that are most likely to convert and optimize your targeting. You can use this information to optimize your positioning and reach out to users that may be more likely to click on your ads and make a purchase.
Final Thoughts
Google Ads account optimization doesn't have to be complicated or expensive. These tips will help you optimize your campaigns and stretch your budget for the highest ROI. Your Google Ads budget can be maximized in terms of cost-effectiveness and performance with some extra effort and strategic planning.
Ads Near Me can help you turbocharge your campaigns, making sure that every penny of your Google Ads budget is working as hard and efficiently as possible. With their expertise at the wheel, they'll be able to take your digital advertising strategies further giving a whole new meaning to 'peak efficiency'.
To gain more information, get in touch with us today.