How to Boost Your Business’s Online Credibility
What does it mean for a business to be credible online? For one, being trusted online means growth for your business. While you may already be a trusted brick-and-mortar establishment, it’s important for you to look into building your online credibility if you want to continue generating business. Without credibility, you may find it difficult to attract and retain customers, which would put your business at risk.
More individuals are turning to search engines to find a local business or to know more about it. A trusted business is more likely to reach more potential customers, which, in turn, can lead to an increase in conversions, traffic, and revenue.
Google and Business Credibility
Does Google trust your business? How do you boost your reputation on the search engine?
With Google, a business’s credibility is an important factor, one that can affect your rankings on its search engine results pages (SERPs). You can promote a business’s credibility through website design, social media pages, online reviews, and Google Ads. As a business owner, it’s important for you to know how you can convey to your customers that you are a credible company.
4 Ways to Improve Your Business Credibility
Fortunately, there are many ways to improve your business’s online credibility. Find out how you can establish your credibility with Google:
1. Consider your website design
A well-designed website is crucial in setting a good impression. It can enhance your brand image, improve customer engagement, and generate leads and conversions.
2. Claim your business listings
An important yet often overlooked step, claiming your business listings on online directories, such as Google My Business, Yelp, and Bing Places, can make your business appear more credible and visible. Moreover, you’re able to provide accurate and up-to-date business information, making your business easier for prospects to find.
3. Utilize online reviews
Customer reviews also help build business credibility. You can’t please everybody and a negative review may pop up once in a while, but how you respond to them, whether they’re positive or negative reviews, can be beneficial to your business. Moreover, incorporating online reviews on your website makes your business appear more credible and play a role in the growth of sales.
4. Advertise on Google
One of the best ways to establish credibility is by showing up at the top of Google search results. The average web user won't go past the first five listings on a
Ads Near Me can help your business be more credible through Google Ads! Start a conversation with us today and find out how we can help you progress.