How To Market Your Landscaping Business
Ad campaigns are no longer just an option for landscapers or landscaping companies, if they want to gain a competitive edge. While referrals and word-of-mouth advertising can still help you land work, more consumers than ever before are conducting online research to find services they need.
Word-of-mouth advertising still has its merits and is economical, but it has its limitations. What if a loyal customer who helped promote your business moves 400 kilometers away? You're essentially down one marketer. Or perhaps a new local landscaper already has a comprehensive digital marketing strategy?
If you only ever rely on word-of-mouth advertising, you'll only be restricted by the number of happy customers willing to spread the word about your company. By employing a solid digital marketing strategy, you can more effectively increase leads and expand your customer base.
How Can You Effectively Market Your Landscape Business?
If your landscaping business does not have a website, more than 8 out of 10 consumers will not find you—but they will see your competition online.
A quality landscaper website can do wonders for increasing revenue. You can direct potential clients to your site for a more comprehensive look at your services, with a readily available list of your services and prices. You can showcase past landscaping projects, and consistently refer customers to a focal point of advertisement.
List Your Landscape Company on Google My Business
Using Google My Business (GMB) is the next best decision for marketing your landscaping business. This directory will list your company for free on Google Maps and local search results.
Google's algorithms have been upgraded to consider user intent as more searches become geo-specific. As such, GMB can also help in boosting your local search presence and improve your company's online visibility to customers who are most likely to need your services.
To optimize the listing, you can add your website to your company profile in GMB. Google also recently rolled out a new feature to publish a link to recent articles about your business or upcoming events.
Power-Up Your Landscape Business with Google Ads
Google Ads is one of the best ways to achieve a steady stream of leads and a high conversion rate by helping your landscaping company rank on Google. As a result, nearby clients can be directed to your website while searching for a lawn care or landscaping service.
Google Ads is a great marketing tool for many reasons, but the top three are as follows:
Google has massive reach
People now go to Google first when they have a question to be answered, like where to find lawn care services. Appearing at the top of a search lets potentials customers easily find you once they start googling.
Google Ads uses intent
When you advertise on Google, you market to people looking for something specific, like “the best landscaping company in my neighborhood.” When your ad pops up, it helps consumers finding the solution instantly without having to scroll.
Google Ads boosts brand recognition
When you use Google Ads, your brand's visibility rises over time. When your online presence develops–especially at the top of Google search results–you progressively position your business as an expert in your niche.
Invest in Your Landscape Business with Ads Near Me
You can rely on Ads Near Me, a Google Ads partner, to get you to the top of Google search results. The firm can help your landscaping business become a household name by generating leads, resulting in a high conversion rate.